How can Ashland, VA stand out in a state that spoils its residents?
Leverage what makes Ashland special.
When walking around Ashland, VA, you begin to notice opposites living in harmony.
Nestled in the heart of Virginia, always being able to find something for yourself, you realize that…
Ashland evokes the same feelings as some other comfortable adventures we know.
We believe that Ashland belongs in the list above, but the general Virginia resident doesn’t recognize it as such…
So we need to get people to fall in love with Ashland.
What I contributed:
Project Manager - organizing timelines, presentation dates, made sure all deliverables were finished on time
Qualitative research - one on one interviews with residents of Ashland, VA and residents throughout Virginia
Strategy - helped form the strategy that informed the long term branding design as well as the advertising campaign