Alex Glaum
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Town of Ashland

 

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How can Ashland, VA stand out in a state that spoils its residents?

Leverage what makes Ashland special.

 

When walking around Ashland, VA, you begin to notice opposites living in harmony.

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Nestled in the heart of Virginia, always being able to find something for yourself, you realize that…

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Campaign


 

Ashland evokes the same feelings as some other comfortable adventures we know.

 
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We believe that Ashland belongs in the list above, but the general Virginia resident doesn’t recognize it as such…

So we need to get people to fall in love with Ashland.

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Branding


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The Team:

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What I contributed:

  • Project Manager - organizing timelines, presentation dates, made sure all deliverables were finished on time

  • Qualitative research - one on one interviews with residents of Ashland, VA and residents throughout Virginia

  • Strategy - helped form the strategy that informed the long term branding design as well as the advertising campaign

  • Deck building