So how can M&Ms connect at an individual level to drive impulse purchases?
Capitalize on a point of differentiation.
Space travel creates big opportunities for brands…
but M&Ms has yet to capitalize on them.
Why does space exploration garner so much interest worldwide?
By focusing on space exploration, M&Ms will be able to capitalize on the longevity of the never ending search through the universe.
With every purchase of Milk Chocolate or Peanut M&Ms, 5% of all proceeds will go towards NASA research.
What I contributed:
Data analysis - a deep dive into impulse purchases and the trends and opportunities of the category
Marketing executions - tactics, scalability
Presenting - to the board of Don Just and the rest of the CBM class
Hype man - provided enthusiastic energy and excitement for the project